Under the watchful eye of colleagues and the press, a unique partnership between JMT, plastic fishing company Plastic Whale and furniture manufacturer Vepa was signed. With a powerful network in Europe, JMT will provide distribution and awareness of the Plastic Whale Circular Furniture line, which was launched in February.

As a market leader in rental furniture, JMT is happy to contribute to sustainable entrepreneurship within the livecomm industry. With Corporate Social Responsibility as paramount, JMT made use of the unique opportunity to become 'Launching Partner' of Plastic Whale Circular Furniture. Plastic Whale, established in Amsterdam and founded by Marius Smit, has created a unique furniture concept in cooperation with Vepa: design furniture made from recycled plastic, collected from the canals of Amsterdam.

Stop talking. Let's start doing!
This is the motto that Plastic Whale develops its activities under. "We create economic value from plastic waste with the involvement of as many people as possible," says Smit. "Every year we fish for plastic in Amsterdam and Rotterdam, together with thousands of people. From these plastics, we have already built eleven design sloops. We can make an even greater impact with office furniture. "The cleaned plastic may no longer be called waste.", Janwillem de Kam from 'furniture factory' Vepa says: "It is a real raw material that fits the production process of the furniture really well. By making design furniture, we remove this plastic from the chain for a long time. We add value and ensure that form and function match the wishes of our customers."

Big impact
Janwillem de Kam sees JMT as a Launching Partner a powerful party to convey both the message and the furniture through the rental channel of JMT to the attention of a large audience. "It starts with the boardroom table and chairs of our ‘signature collection’, but we expect this cooperation to have a snowball effect."

The Plastic Whale and Vepa collection will take off in the course of 2019. The items that are suitable for the rental will become part of the permanent collection of JMT and will be offered through JMT offices in The Netherlands, Spain, Belgium, France and Germany. In addition to the design, properties such as size, weight and, for example, stackability are important in the consideration. A sustainably produced piece of furniture is only really sustainable when it is rented out, if it is also sustainable to transport. "In this way, contributing to sustainability can be contagious, and this certainly applies to our fellow branches, but we also count on our customers to embrace the idea and tackle the plastic soup together with us!", says Jean-Pierre Brouwers, managing director rental furniture JMT.